New Edge Networks (Booth #1421) announced at the Channel Partners Conference & Expo that 8x8 Inc. and XCast Labs (Booth #1802) are among the first VoIP providers to join its New Edge AX ecosystem of applications partners launched in mid-February.
New Edge Networks is partnering with VoIP providers, application service providers (ASPs), software as a service (SaaS) providers, credit card processors, physical security providers and other service providers to deliver this ecosystem of business applications over IP networks that support end-to-end traffic prioritization and predictable application performance.
Ecosystem partners connect to New Edge via public peering arrangements or a network-to-network interface. In most cases, the partner pays for the connection, the company said.
“With larger SMBs adopting our hosted IP communications services, we are seeing more requests for direct connectivity to Internet service provider's networks,” said Joan Citelli, director of corporate communications for 8x8. “New Edge's extensive MPLS network enables 8x8 to provide private connectivity between the customer's premise and 8x8's core network.”
8x8 began discussing a partnership with New Edge in the fall of 2009 when their sales teams were jointly pitching a number of deals. “As we started to win a number of these deals, we saw an opportunity to formally partner.”
Cliff Rees, CEO of XCast Labs, also said he sees an opportunity in the pairing. “Our partnership with New Edge has advantages for both of us,” he said. “XCast gets the opportunity to sell into large retail chains, and New Edge gets a reliable VoIP service provider that completes the New Edge offering. Offering data without voice isn’t nearly as interesting to prospective customers as a combined offering.”
New Edge Networks’ indirect sales agents also can sell the services of the ecosystem partners, but would need to establish separate agreements with them, Prinzi said.
Both 8x8 and XCast said the partnerships benefit their indirect sales agents by giving them a secure, enterprise-class data connection as a platform for the VoIP services they sell to businesses.
In addition, Citelli said 8x8, which predominantly sells direct today, says this agreement is part of its effort to reach larger customers for which it will expand it distribution with agents that have relationships with multilocation corporations.