Etelos Inc. (ETLO) announced it has become an authorized reseller of the Google (GOOG) Apps suite of communication and collaboration tools. Google Apps will be distributed via multiple Software as a Service (SaaS) marketplaces that are based on the Etelos Platform Suite.
Etelos is a developer and operator of private-labeled marketplaces for Web-based business applications. The Etelos Platform Suite is the foundation for moving apps from a proprietary model to SaaS and it enables syndication partners to offer their applications through multiple private-labeled SaaS marketplaces. Google Apps, as part of the Etelos Syndication program, will be made available to a variety of businesses in the manufacturing, service and financial industries.
“The Google Apps Reseller program will help us provide Google Apps to multiple SaaS marketplaces that Etelos operates for manufacturing, service and financial industries,” said Danny Kolke, Etelos founder and CEO. "Google Apps Premier Edition offers a broad set of powerful APIs that enable us to provision and bill Google Apps for customers using the Etelos Platform Suite on-demand model."
With Google Apps, users can use applications such as Gmail Webmail service, Google Talk instant messaging service, Google Calendar calendaring service, Google Docs program, Google Sites Web application, and Google Video for business on their own domain.
The Google Apps Reseller program includes resellers, consultants and independent software vendors that sell, service and customize Google Apps Premier Edition for their customers. Etelos received training, support and deployment services from Google, as well as access to APIs for integrating Google Apps into their customers' business operations.