This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa
Google vs. Microsoft in Channel Contest?
January 15, 2009 - News
Comments

Google Inc.’s launch of a reseller program for Google Apps Premier Edition (GAPE) is its most aggressive attack against software giant Microsoft Corp., analysts said.

The move is necessary for the search giant to get traction with its Office alternative software in the enterprise, and that means it’s going after the Microsoft channel — 640,000+ strong — to do it.

Google is not starting from scratch. It has partners from its acquisition of Postini and also those it recruited to sell its Google Search Appliance. But some partners are criticizing Google’s support for the channel — from processes to compensation — and questioning its ability to rival Microsoft in driving channel sales and loyalty.

Other partners are confident Google will overcome its early missteps, particularly since it’s open to partner feedback.

If it can do that, then it has a chance to take on Microsoft since its low-cost, turnkey offer is compelling for customers and resellers, especially in today’s difficult economic environment.

And analysts say the competition between Google and Microsoft can only intensify as Google is likely to rollout partner programs for its other products.

Sources:

Comments
comments powered by Disqus
Related News
News
Khali Henderson
News
AppDirect has released its new Reseller Management Service for distributors and resellers to
Claire Cleveland
News
In the latest partnership between IT distributors and telecom master agencies ScanSource
Khali Henderson
News
The National Rural Telecommunications Cooperative (NRTC) announced this week that its has acquired