Increasing wireless bandwidth is improving the opportunity for mobile broadband sales. Understanding this shift and how to capitalize on it is the topic for today’s session, “Making Money From Mobile Broadband.”
“If you look at the wireless industry, four years ago we were running 50-70kbps throughout on devices. Now we are running 200-800kbps and tomorrow, with WiMAX, we will be running 2-20mbps in bandwidth,” said panelist Brian Wesolowski, national manager for Sprint Nextel’s business solution partner (BSP) master agent organization. “One of the questions [the panel will answer] would be how to leverage those gains in bandwidth to make money.”
Panelist Ken Bast agreed. “We can now mobilize more applications because we have got higher speeds,” said Bast, who is vice president of vendor management for Ingram Micro. “You are not just selling transport, you are selling a business process, you are selling a solution.”
Mobilizing applications involves data centers, security, applications and devices. “That’s more of a solution world than maybe a transport world,” he said. “How to make money in mobility might be different from how to make money in IT or in wireline.”
The panel, which is will be led by Vince Bradley, president and CEO of master agency World Telecom Group, will talk about the how channel partners from the data networking and wireline voice industries can profit from the mobile broadband explosion. The panel will define mobile broadband, its evolution and market demand, and provide a game plan for agents seeking to get into and expand their successes with mobile broadband. Ideas range from selling broadband sans device to branding unique applications.
The panel will identify top targets and where partners can make money on mobile broadband sales; it’s not just commissions on activations. In addition, Bradley has crunched some numbers and will share examples of compensation for typical deals.
