Drawing on experience from insurance, real estate and manufacturing industries to supplement his work in telecom, Tim Basa, vice president of sales at BullsEye Telecom, plans to shoehorn a three-day clinic of dos and don’ts into today’s session, “Marketing for Maximum Profit,” for agents targeting large, multisite businesses.
“Companies are wasting a lot of time and money on marketing efforts that don’t even differentiate them from their competitors,” claims Basa. “I’ll be discussing very specific things to do – and not to do – in marketing.”
Beyond dos and don’ts, Basa, a 14-year marketing veteran, will detail how to make companies’ current programs more effective, whether they comprise Google ad words, yellow pages, or direct sales forces.
More specifically, he continues, the session will cover how to get direct mail communications opened and how to choose the most effective key phrases for Google ad word campaigns.
“Companies need to determine who’s ready to buy and who isn’t,” says Basa. “Master agents, especially, don’t want to spend major time on minor opportunities. That means not burning resources on bad leads.”
The seasoned marketing executive claims big spending on marketing doesn’t necessarily equate with big success. “There are a lot of different ways to attract customers without spending big bucks on leads that don’t pan out,” says Basa.
BullsEye Telecom www.bullseyetelecom.com
