SD-WAN: Channel Seller’s Guide

SD-WAN Sellers Guide

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Issue Summary

The SD-WAN trend is on fire, especially in lucrative verticals like retail. The trend is sparked by inexpensive yet blazingly fast broadband, more use of the cloud and a new “mobile-first” mentality. For partners, value-added services, bundling and upsell opportunities can increase already rich monthly recurring revenues.

Takeaways for Your Business

  • Review the 10 critical elements of a software-defined WAN.
  • Learn how to navigate a vibrant — even somewhat chaotic — SD-WAN market.
  • Discover ways to make the case to skeptical customers.

About the Author

Kurt Marko is an IT industry analyst, consultant and regular contributor to a number of technology publications, pursuing his passion for communications after a varied career that has spanned virtually the entire high-tech food chain from chips to systems. Upon graduating from Stanford University with bachelor’s and master’s degrees in electrical engineering, Marko spent several years as a semiconductor device physicist, doing process design, modeling and testing. He then joined AT&T Bell Laboratories as a memory chip designer and CAD and simulation developer. Moving to Hewlett-Packard, he started in the laser printer R&D lab doing electrophotography development, for which he earned a patent, but his love of computers eventually led him to join HP’s nascent technical IT group. Marko spent 15 years as an IT engineer and was a lead architect for several enterprisewide infrastructure projects at HP, including the Windows domain infrastructure, remote access service, Exchange email infrastructure and managed web services.

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