Channel Business Strategy Trends and Predictions
Accelerating M&A, the rise of new competitors to the traditional channel and do-or-die transformation all impacted channel business strategy this year.
Steven Ostrowski, CompTIA’s director of corporate communications; Carlos Roman, 8x8’s head of global partner marketing; and Jeff Newton, TBI’s vice president of enterprise sales and IT; witnessed all of the changes in strategy and shared with Channel Partners their insights on current trends and 2017 predictions.
Ostrowski said 2016 has been “a year of continuation of many of the changes we’ve seen for the last five years or so.”
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