Communications Service Providers’ Views on VARs as Indirect Sales Partners

As end-user demand for cloud services grows, so too does service providers' desire to align with value-added resellers, or VARs. Operators want to expand their channel programs with these IT-savvy partners; VARs target different types of customers than traditional telecom agents, making them a coveted demographic for providers seeking to broaden their reach.

In this slide show, channel executives from seven communications service providers – CenturyLink, EarthLink, Level 3, MegaPath, TelePacific, Windstream and XO – share their thoughts on VARs as indirect sales partners.

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