Cable Channel Sales Momentum

Pulse on Cable Channel Sales Momentum

In the annals of cable channel program history, 2012 will go down as a pivotal year as it is the first in which all of the top five cable companies have offered a footprint-wide channel program. With the leading cablecos courting the channel to one degree or another, momentum for channel sales of cable telecom services is increasing. This Channel Partners Pulse takes a look at the cable market demand, where channel partners are finding opportunity, where they are finding challenges and what the cable companies and their master agencies are doing to enable greater success.

In this issue:

  • Market Opportunity
  • Channel Demand
  • Channel Challenges
  • Cableco Partner Programs
  • Master Agency Cable Programs