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Technology Channel Association

The Technology Channel Association (TCA) is the first-ever non-profit trade association serving professionals working in the indirect telecommunications sales channel. With a mission to promote the growth and success of the indirect sales channel through value-added programs and the development of industry-wide best practices for both agents and vendors, TCA Board members will be sharing their insights into trends in the industry and offering ways to help make it better.

Sharpen the Saw at Channel Partners

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Nick EngerBy Nick Enger

The year is young. It’s tough to find a treadmill at the gym. People are still committed to clearing out their inboxes on a daily basis. Resolutions are alive and well. But if past behavior predicts future behavior, the drive to reach the goals we’ve set is bound to start fading soon. Why does this happen? Why do the goals we set in January begin to feel less relevant in February and irrelevant by May?

I challenge you to stick to one goal this year: Live with continuous improvement. The seventh habit of Steven Covey’s "The 7 Habits of Highly Effective People" is to “Sharpen the Saw."  Covey explains that by sharpening the saw, you preserve and enhance the greatest asset you have – YOU!

As many of you are aware, the spring 2013 Channel Partners Conference and Expo is Feb. 27-March 1 in Las Vegas. There is no better way to begin sharpening the saw than by attending this conference. Over the three-day period, you will learn about new products/services, meet with prospective suppliers, strengthen relationships with existing suppliers and become more connected within the industry through networking events.

If you are like me, it’s difficult to justify taking off three or four days in the middle of the week to attend a conference. There’s never a good time to be away from your customers and your business. But remember: The meaning of investment is to sacrifice something in the hopes that it will provide future benefit. This three-day investment will further your efforts to become irreplaceable by increasing the value you provide to your customers.

Let’s reach our goals in 2013! Sharpen that saw! Book your travel plans to the Channel Partners Conference & Expo while your resolutions are still fresh. If you are striving to be extra ambitious this year, stop by the TCA booth and sign up for the Certified Telecom Professional certification. When you return, your customers will be thrilled to hear about the investments you made for them.

Nick Enger is manager of business development for Advanced Technology Consulting Inc. (ATC), CTP certified and a Technology Channel Association board member.

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