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Top 3 Benefits of a Cloud-Based Unified Communications Solution

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Michelle Accardi-PetersenBy Michelle Accardi-Petersen

Cloud computing has unquestionably transformed the unified communications (UC) sector. With the emergence of cloud technologies, IT professionals are beginning to recognize the many advantages associated with migrating their current UC platform and applications to the cloud.

In fact, between the first quarter of 2010 and the first quarter of 2013, unified communications-as-as-aervice (UCaaS) subscribers nearly tripled to reach 1.6 million and currently account for 24 percent of total cloud UC subscribers, up from 21 percent three years ago, according to new data from Synergy Research Group.

Reduced equipment costs, reliability and redundancy are just a few of the benefits and reasons why these solutions are enjoying unprecedented growth. Below are three more benefits to cloud-based unified communications.

1. Mobility: Your customers’ employees are always on the go and therefore need anytime, anywhere access to critical business information. While a traditional on-premises solution requires additional hardware and bandwidth to assist remote workers, with a cloud-based UC solution remote workers only need an Internet connection to access important documents and applications. 

2. Ease of Use: Because your small business customers don’t have a large IT staff with tons of expertise, UC can often be overwhelming. Cloud-based UC, however, eliminates any complexities or burdens your target audience may encounter, as the solutions are delivered as a service. This not only minimizes any operational challenges, but it also increases productivity.

3. Scalability: Your customers’ needs and demands are guaranteed to change. Typically, a traditional on-premises solution is designed to only handle a certain amount of traffic, which becomes a problem when businesses scale or downsize. However, with a cloud-based UC solution, companies can easily and affordable scale up or down on a per-use basis.

Michelle Accardi-Petersen is the chief marketing officer of Star2Star Communications, a provider of cloud-based unified communications. She previously spent 16 years at CA Technologies. The author of "Agile Marketing," Acardi-Petersen was named to the Gulf Coast Business Review's 40 Under 40 and has been recognized by the South Florida Business Journal as Woman Who Means Business for South Florida.

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