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Video Isn't All Fun and Games
By David Byrd
Last week I was in San Antonio attending the 2013 Wireless Symposium and WiExpo. In addition to ANPI having a booth for carriers to discuss our product offering, I also participated on a panel addressing mobile video.
Since ANPI is not a network or infrastructure provider, my view of supporting video is to incorporate it as an application or service after addressing infrastructure requirements.
In brief, video is viewed as an entertainment delivery technology rather than for training, content delivery and collaboration. Channel partners need to recognize that video can serve the needs of businesses in improving productivity, providing on-demand training and education, building teams across geographical divides and reducing travel costs. The best way to provide these services to SMBs is via a software platform or hosted service. Video-as-a-service (VaaS) is just as relevant as unified communications-as-a-service (UCaaS), hosted communications and many other as a service applications.
My time in San Antonio was brief and I only had time for a few meetings and tour of the exhibit hall. I wish there had been time to listen to some of the other speakers to appreciate the greater emphasis of the symposium. Next year, perhaps.
David Byrd is chief marketing officer and executive vice president of channel sales for ANPI ZONE . He previously spent five years as vice president of marketing and sales for Broadvox and before that was vice president of channels and alliances for Eftia and Telcordia.