An Imperfect Storm

Last year after complaints by a European carrier that new services offered by Google were making it impossible to accurately predict traffic requirements which drive network expansion, I noted the need for Google and others to coordinate new product releases with service providers. This seems to still be a problem.

Japanese service provider NTT DoCoMo suffered a signaling storm generated by an Android application. While I haven’t seen the specifics, I do know that having networks fail around the world as we are attempting to generate confidence in using cloud applications is not good. Furthermore, Broadvox believes that the integration of mobile devices and applications is the next big thing in the evolution of Unified Communications as a Service (UCaaS).

The DoCoMo outage affected 2.5 million subscribers and could have been avoided with proper planning.

As we add other streaming applications such as video conferencing and web-based collaboration, forecasting demand becomes a major issue for service providers. Broadvox and other UCaaS hosting companies can easily manage their own data centers and support growing customer demand. However, when large content providers release new capabilities that either have functionality that immediately change network-traffic characteristics or generate dramatic increases in demand, no service provider is immune.

I suggested the use of NDAs and prior notice to avoid these unnecessary service interruptions. Today, I offer the same suggestion. We must make ensure that key decision makers view cloud applications as reliable. It must be more than perception. It must be reality. With that we will all win.

David Byrd is vice president of marketing and sales for Broadvox , and is responsible for marketing and channel sales programs to SMBs, enterprises and carriers as well as defining the product offering. Prior to joining Broadvox, David was the vice president of Channels and Alliances for Eftia and Telcordia. As director of eBusiness Development with i2 Technologies, he developed major partnerships with many of the leaders in Internet eCommerce and supply chain management. As CEO of Planet Hollywood Online he was a pioneer in using early Internet technologies to build a branded entertainment and eCommerce website company partnered with Planet Hollywood. Having over 20 years of telecom sales and marketing experience, he has held executive positions with Hewlett-Packard, Sprint and Ericsson.