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OMG, Crab Cakes and Bing
It was an interesting weekend for food beginning with Friday’s grilled lemon chicken breasts. Using my usual brine of salt and lemon juice (1 teaspoon each per cup of water), the breasts were incredibly juicy and flavorful. Saturday we decided to try a new restaurant in the neighborhood. It is a breakfast and lunch place and we tried it in either day one or two of its opening. It will need to improve before it becomes a place I would frequent. I tried the in-house cured corned beef and it tasted like regular brisket. Moreover, the portion was quite small for a Reuben. Finally, although the tortilla soup was well seasoned it was almost devoid of chicken. It was a very disappointing meal. As lump crab was on sale this weekend, Sunday, I decided to make crab cakes with an avocado cream sauce. I used the same recipe as listed on my blog with one change. I decided not to use any of the Panko bread crumbs as a binder. I, therefore, used only half of the liquid mixture to season the crab. OMG! I have been trying to replicate a fantastic crab cake I had in Hong Kong for years and Sunday, I achieved success. The recipe of the week was supposed to be the avocado cream sauce with a hint of jalapeño, which was excellent. However, I have to give you the new version of the crab cake recipe. It is ground-changing. I assure you that if you make these crab cakes, all other versions will seem inferior. So, the recipes of the week are Crab Cakes with Avocado Cream Sauce. Enjoy!
Internet Marketing State of the Union
It would be difficult and inconsiderate of me to only discuss Google when reflecting on the Internet Marketing strides we’ve been making this year, so today I will address Bing and Yahoo. Late last year, Bing and Yahoo formed a partnership that essentially removed Yahoo from providing search results to their visitors. In a groundbreaking, 10-year deal, Microsoft began showing Bing results through Yahoo search pages. This deal provided a much-needed cash influx for Yahoo and allowed Microsoft real traction for their highly touted search engine investments. These changes provide reliable alternatives when deciding where to spend ad dollars.
While Google still maintains a stranglehold of 63 percent market share for search traffic, Bing Powered Search Engines managed an increase to 31.6 percent market share in May 2011. I have seen numbers with Google as high as 68 percen and Bing as low as 27 percent. However, these numbers reflect the general trend. As such, Broadvox’s Internet marketing efforts have increased around the same percentage for Bing and I can say we are intrigued with the results we’ve been seeing. Competition is a good thing and having Bing as an option for online marketing is positive. Whether they can continue to grow is uncertain but they are attempting new things in an effort to do so. Tying search engine results to social media activity is one example of such an attempt. As long as Bing can avoid LOL and reach for OMG they have a chance of leveling the playing field with Google.
David Byrd is vice president of marketing and sales for Broadvox , and is responsible for marketing and channel sales programs to SMBs, enterprises and carriers as well as defining the product offering. Prior to joining Broadvox, David was the vice president of Channels and Alliances for Eftia and Telcordia. As director of eBusiness Development with i2 Technologies, he developed major partnerships with many of the leaders in Internet eCommerce and supply chain management. As CEO of Planet Hollywood Online he was a pioneer in using early Internet technologies to build a branded entertainment and eCommerce website company partnered with Planet Hollywood. Having over 20 years of telecom sales and marketing experience, he has held executive positions with Hewlett-Packard, Sprint and Ericsson.