The Peer-to-Peer blog is a forum for Channel Partners readers with the goal of stimulating discussion among partners about important issues impacting their business. The opinions expressed here are those of the authors and not necessarily those of Channel Partners editors or publishers. If you are interested in submitting a blog, please contact Managing Editor Buffy Naylor, firstname.lastname@example.org.
Relationship building can be tricky for even the most polished agent or sales executive. Gaining the right clients through word-of-mouth is an art that requires intuition, persistence and maybe a little charm.
By now you have certainly heard about the SaaS tsunami known as Office 365. With this new delivery model, Microsoft is enjoying its fastest selling software platform in history. It's great news for telecom and IT channel partners.
This month, I focus on why a file sync and share solution is the next wave of BDR, what MSPs need to know when choosing the right solution, and how they can discuss the addition with their SMB customers.
IT service providers who are willing to let go of the mindset of selling on-premises-only products and services and taking the necessary steps to embrace a newer way of doing business can become true business partners to their customers and uncover new streams of recurring revenue in the process.