We're fresh off the Fall 2012 Channel Partners Conference & Expo in Orlando, where agents, VARs, suppliers and others spent three days networking — either carving out, honing or altogether redefining their business models. The show serves as key face-to-face time to help the indirect channel continue gaining momentum among end users, and, in turn, realizing greater revenue. But there are other ways we foster that goal outside of the Channel Partners event, and that's what is on my mind today.
For the past couple of years, Channel Partners magazine has surveyed partner readers (anonymously, if they choose) about their compensation – amounts, sources, projections and the like. Last year's project included, for the first time, questions about cloud services and cloud computing. The results were revealing; the answers showed that many respondents were actively moving from commoditized roles among their clients to the more rounded "trusted adviser" status, offering help not just with network services, but hardware, software, professional services and, of course, the cloud.
Once again, since money often reflects change, we want to gauge your evolution as a channel partner via the 2012 Channel Compensation Survey. Has your revenue grown over the past year? How have your sources of compensation changed? What forecasts do you hold for 2013? Answer these and other questions by clicking here and sharing with us about 10 minutes of your time.
The survey closes on Sept. 29, so be sure to get your input in today. Your responses will remain anonymous, if you choose (just make sure to tell us when you complete the form). Above all, your replies help us provide a benchmark for the channel. You can use the results, slated for publication in early October, as tools to compare your growth against your peers' and to get ideas for branching out. The survey also lets you chime in on supplier performance, which is helpful as you consider with whom to work. For example, we ask whether partners are being paid on time, or if vendors are changing terms.
The annual Channel Partners Compensation Survey is a unique opportunity for indirect salespeople to contribute to the compensation discussion, and for everyone in the channel to get a downloadable report to refer to over the coming year. Thanks, in advance, for taking the survey and helping us to disseminate the most accurate picture of channel compensation.