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Weigh Your Business Options Intelligently

By Larry Lannon Comments
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Larry LannonWhy are you a successful businessperson? Because of your focus.

Most of the time, you focus on the customer and creating service sets to meet the customer’s needs. You are successful precisely because you work to understand your customer’s current needs and anticipate how they will evolve. You know your customer’s business nearly as well – or better – than your customer does. Your customer is priority No. 1, and maybe 2, 3, 4 and so on.

Understanding the customer is work, a lot of work. It leaves little time for anything else, including focusing on the strategic elements of your own business.

If you are like many partners, that lack of focus on your own business is your Achllles’ heel, the lethal point of vulnerability that can keep you from reaching your goals or, even worse, undo everything you have worked for.

It is never too late to start thinking strategically about your business. That is why Channel Partners has organized a pre-conference workshop entitled “Strategies for Growth and Exit: Merger, Acquisition and Sale." The expert panelists are Brad Miehl, president and CEO of MicroCorp.; Neil S. Ende, managing partner, and Craig Dingwall, attorney, of Technology Law Group; Eric P. Evans, senior managing director of Evans Hagen and Co.; and Scott McKinney, president and owner of connecTel Inc.

The panel will review a variety of subjects, including:

  • how to value a company for purchase or sale;
  • how to find a buyer or seller;
  • how to evaluate an investment adviser;
  • and how to weigh the pros and cons of merging versus acquiring or selling.

You have worked hard to build a successful business. In all likelihood, that work has been rewarding, emotionally and financially. Your business is probably the cornerstone of your life. You love your business. And that can be dangerous, taken too far.

Don’t be short-sighted about your business as a business. You owe it to yourself to be analytical and create (or at least double-check) a long-term business strategy. "Strategies for Growth and Exit" allows you to pick the brains of some of the leading thinkers and doers in the channel, professionals who bring an analytical approach to business.

The "Strategies for Growth and Exit" pre-conference workshop will be held Monday, March 26, from 2-4 p.m.

Do something about your Achilles’ heel. Don’t make the Homeric mistake he did. Here’s a good chance to make sure your business strategy is better than the ancient warrior’s competitive strategy proved to be.

Larry Lannon is group publisher of VIRGO ’s Communications Network, which includes Billing & OSS World , Channel Partners and V2M .

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