CTTA Gives Great Cloud

Proposed: The Cloud model is transforming the channel. The Cloud’s  impact on the industry is in its infancy. Big changes are underway, and more change is on the way.

Proposed: Many open questions remain to be resolved, including a variety of best-practices questions related directly to business models and partner compensation. The industry’s direction – toward the Cloud – but the precise paths it will take are not.

Resolved: To do something. To help the channel answer the open questions, embrace the Cloud, and future-proof critical revenue streams for forward-thinking partners.

The Cloud and Technology Transformation Alliance (CTTA) is taking action.

An out-growth of the Cloud Convergence Council, introduced to Channel Partners in 2011, the CTTA is dedicated to creating a channel community around the Cloud, and developing and reporting on best practices that can benefit the entire industry.

A partnership of the The 2112 Group and Channel Partners, the CTTA will play an important role at the Channel Partners Conference & Expo in Las Vegas, March 27-29. The CTTA is built around the expertise of Chief Executive Officer Larry Walsh of The 2112 Group, and the well-known IT journalist whose Channelnomics is widely read throughout the technology community. Check out the CTTA here.

The CTTA will have two days of programming, led by Mr. Walsh, associated with the Channel Partners Conference next month. Attendees must register for the Channel Partners Conference, but attendance at the CTTA’s event this March is free. Click here to register.

Attendance is free, but space is limited – and the CTTA is filling up fast. As of Feb. 2, the CTTA had more than 160 registrations.

The Cloud is big. It is important. It is coming to a business near yours – if it hasn’t already arrived. Important work remains to be done.

Participate in shaping the future of the channel, the Cloud and your industry. Participate in the CTTA.

Larry Lannon is group publisher of VIRGO ’s Communications Network, which includes Billing & OSS World , Channel Partners  and V2M.