Peer-to-Peer: Bigger, Better in 2012

Effective partners are lifelong learners. There is not a viable alternative.

The solutions business is always changing. Economic conditions are always changing, so SMB and SE customers, the most adaptable sectors of the economy, are also always in motion.

The best way to manage dynamic circumstances is to stay informed, keep thinking, and identify and react to change before their competition does. Competing effectively requires partners to make a serious commitment to learning.

Partners soak up relevant information from a variety of sources, thankfully including Channel Partners. Sometimes, given the amount of information available and the press of daily business, the best source of information can be overlooked: other partners. Peers are often the best teachers.

Channel Partners has been facilitating peer-to-peer learning for a number of years. This year, we are increasing our investment in peer-to-peer learning at the Peer-to-Peer Networking Mixer.

This spring, at the Channel Partners Conference & Expo in Las Vegas, March 26-29, we will be adding to the moderated-discussion format by doing some original, dedicated research around best practices in the channel, and creating discussion guides for participants at the peer-to-peer session. The session itself will be built around a series of moderated discussions, organized in small groups, that will facilitate peer-to-peer interaction. It also will feature real time live polling.

The peer-to-peer session is open only to channel partners. No one else is permitted in the room. The 90-minute session will be begin at 4 p.m. on Wednesday, March 28.

Go here to register. More than 100 partners have already registered for the Peer-to-Peer Networking Mixer. Don’t be left out when the doors close on Wednesday afternoon, March 28. Join your peers for a confidential and insightful discussion about the channel.

Larry Lannon is group publisher of VIRGO ’s Communications Network, which includes Billing & OSS World , Channel Partners and V2M .