Early comments from those attending the 2010 Channel Partners Conference & Expo outside Washington, D.C., have been very good. While Broadvox did not exhibit, we did sponsor an education session, “Hosted VoIP for VARs." Although our primary sales of SIP trunks is in support of our many partner IP PBX OEMs, we have launched GO!VBX (Virtual Business eXchange), formerly GO!Hosted, a comprehensive and aggressively priced hosted IP PBX solution. The reason to sponsor this session is to continue to educate current and potential channel partners about the benefits of representing both premise and hosted PBX products. There are many factors affecting the decision of business owners and IT managers regarding the selection of these products and how to deploy them. Broadvox believes we strengthen your ability to win that business when you have both options available. It also assures your prospects and customers that you can remain a “trusted" advisor because your recommendation should be in their best interest not because it is the only solution or product that you represent.
Over the last 18 months, hosted offerings have seen growth beyond the traditional SMB markets to that of enterprises. As a result of the lower than desired economic growth, businesses of all sizes are making efforts to either delay or reduce major capital expenditures. GO!VBX and competing products can support those efforts.
Finally, properly selected and deployed, a virtual PBX is more than a hosted VoIP offering. It should support Unified Communications, telepresence, and collaborative applications. Anyone buying a state-of-the-art IP PBX strictly to address VoIP is dong their company a disservice. Whether the purchase is for a premise or hosted solution, it is important for the purchasing decision to complement the company’s business strategy and support future IT initiatives.
The discussion during Channel Partners hit upon these points and several others. Given the comments I received, Broadvox will continue to sponsor education sessions and I plan to attend 2011 Channel Partners in Las Vegas. See you there.
Enjoy the weekend.
David Byrd is vice president of marketing and sales for Broadvox , and is responsible for marketing and channel sales programs to SMBs, enterprises and carriers as well as defining the product offering. Prior to joining Broadvox, David was the Vice President of Channels and Alliances for Eftia and Telcordia. As Director of eBusiness Development with i2 Technologies, he developed major partnerships with many of the leaders in Internet eCommerce and supply chain management. As CEO of Planet Hollywood Online he was a pioneer in using early internet technologies to build a branded entertainment and eCommerce website company partnered with Planet Hollywood. Having over twenty years of Telecom sales and marketing experience, he has held executive positions with Hewlett-Packard, Sprint and Ericsson.
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