Master agent Telarus launched the first installment of what it calls the “Technology Innovation Conference" in Denver on Jan. 23, 2013. Sponsored by Comcast Business Class, it was held in a private suite at Sports Authority Field, home to the Denver Broncos, and was attended by 80 local IT and network integrators.
The event started off with presentations from NewCloud Network’s Sam Kumar, who discussed new cloud strategies that solution providers can implement to increase profit and customer satisfaction. Comcast's Matt Wilson led a presentation on selling the connection to the cloud and why his company's network matters to improve customer satisfaction with common cloud applications. Patrick Oborn wrapped up the session with an introduction to Telarus' patented real-time quoting software (GeoQuote), an introduction to its VAR referral program, and a few social media “tricks" that attendees could use to grow their business.
“Many in the IT world are beginning to recognize the importance of offering carrier services but don’t want to hassle with something that is out of their core area of expertise," Oborn said. "Through the Technology Innovation Conference, we are messaging to the market that 1) the connection to the cloud affects – for better or for worse – the quality of their own product, and 2) sourcing that connection is easier than ever through new research technology and through partnering with local carrier sales experts."
The event concluded with an introduction to Innovative Business Solutions, a Telarus partner located in the Denver market; an iPad mini give-away; lunch; and a guided tour of the Sports Authority Field complex. This was the first of many Technology Innovation Conferences that Telarus will be hosting around the U.S this year, and, judging by attendance, the company says it was an immediate success.
Future conferences will take place in Salt Lake City, San Francisco, Philadelphia, and Atlanta in February and March.
“We were very pleased with the attendance and the overall impact of the conference," added Matt Wilson, director of indirect channel management for Comcast Business Class. “Events like this are a great way to educate the market on Comcast’s enterprise fiber solutions and to grow the channel with folks who are not currently engaged in selling the network. We look forward to bringing this message to IT VARs and network integrators in other markets this year."