If you're a golfer who also happens to be a PlanetOne agent or vendor, then the Phoenix Open is probably on your “bucket list." And if you are one of 50 who received an exclusive, all-expense-paid invitation to attend the 2011 tournament as Ted Schuman's guest last month, then you might be ready to die and go to golf heaven.
But for the rest of the telecom agent community, there's always next year. That's because PlanetOne has opted to include the Phoenix Open on the 2012 list of VIP events hosted by the Scottsdale-based master agency, and they're putting their own spin on the ball.
Capitalizing on the company's "We Win Together" promotional theme, all PlanetOne agents who make or break a $20,000 new-sales threshold will automatically qualify to attend the "Greatest Show on Grass" next year, slated for Jan. 30-Feb. 5, 2012.
"This was our first year to participate as a company," said Ted Schuman, PlanetOne president and founder. "We were given the opportunity to purchase a skybox on the illustrious 16th hole, and the four -day experience blew us all away."
The 2011 Phoenix Open was held Feb. 3-6 this year, and is a 72-hole PGA Tour event. It is broadcast nationally by The Golf Channel and viewed by millions.
Mike Reardon, president of Pro Vision Communications in Phoenix, is a PlanetOne agent. He's also a long time member of the Thunderbirds, the charitable organization that hosts the Phoenix Open.
"Ted and I started talking about ways to inspire and motivate the agent community," Reardon said. "I knew that participation in this event would be thrilling … and it was. We are really pleased to have PlanetOne associated with this tournament."
Founded in 1937, the Thunderbirds are dedicated to raising money for Arizona charities through amateur athletics, and the Phoenix Open is one of their larger annual fundraising events. To date, they have raised nearly $65 million for such Arizona causes as caring for the underprivileged and helping those striving to make Olympic teams.