The Benefits of Big Data Analytics

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Art WittmannBy Art Wittman

It takes only a quick scan of any IT news site to see that “big data" is all the rage, but it takes some investigating to uncover what’s important.  

Big data describes a massive volume of both structured and unstructured data that is difficult to process using traditional database and software techniques.

Sorting through the options and getting to a good working implementation of a big data repository is complicated. Most companies don’t have the in-house expertise or resources to evaluate and implement the systems or analyze the results. This represents an opportunity for channel partners that have experience getting value out of big data and data analysis.

That said, not every company will need a brand new set of tools and constructs to deal with huge data sets, but almost every company can apply the thinking behind the big data craze to improve their business. Indeed, research published in fall 2013 by IT association CompTIA found the big data phenomenon has companies of all sizes reevaluating methods and strategies for managing and using data.

“While the threshold for what constitutes big data continues to evolve, businesses of all sizes will seek ways to unlock additional value from the data that’s most relevant to them, be it on a large or small scale," said Tim Herbert, vice president, research and market intelligence, CompTIA.

Nearly eight in 10 executives polled by CompTIA cite the need for better real-time analytics and improvement in converting data into actionable intelligence. They also said shortcomings in managing and using data can impact a business in several ways (see chart below).

Source: CompTIA  

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