3 Myths About Public Clouds

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Jeff Kaplan

**Editor's Note: This article is an excerpt from the Digital Issue, " Profiting From Private Cloud Services ," which is available for download from Channel Partners Cloud Insights .**

By Jeff Kaplan

For businesses, choosing a low-cost (or free) public cloud offering over a private cloud solution may seem like a safer way to "try it before you buy it" until they discover what they're really risking.

Almost every business IT solution they currently are using in their offices can be run in the cloud with a variety of benefits, such as lower costs, less downtime and easier accessibility outside the traditional four walls of the workplace. Even though there are myriad cloud solutions and services to choose from, they all come in two primary flavors: public cloud and private cloud.

The following statistics give some perspective on the size and projected growth of both types of cloud offerings:

  • Gartner predicts that the global public cloud services market will account for $131 billion in revenue in 2013, an 18.5 percent increase over 2012.
  • Research firm IDC predicts worldwide spending on hosted private cloud solutions will grow at a compound annual growth rate (CAGR) of more than 50 percent between 2012 and 2016,reaching $24 billion in revenue by 2016.

Clearly, the public services market is much larger than the private cloud market, and it's dominated by well-known names such as Apple, Amazon, Google and Microsoft. Public cloud services are making their way into the workplace at a growing pace (often without an employer's or IT person's knowledge) as more employees bring their own devices to work. But, are these low-cost (and sometimes free) public cloud offerings a safe choice for hosting business data and applications?

Check out the following three public cloud computing myths and discover why a private cloud offering provides several benefits over a public cloud offering that channel partners and their customers should not ignore.

Myth 1: Your Data Will Always Be Yours.

This might be surprising to you, but according to Google's terms of service, Google has the right to use consumer data to improve and even promote its own services. The company also has the right to create "derivative works" from content stored in Google Drive and to "publically display and distribute such content" even with their partners. Other public cloud providers have similar terms of service. So, if your customer is not okay with trading a few gigabytes of free storage for its data being publically displayed and distributed by the cloud provider, then you'll want to recommend using a private cloud provider that doesn't make any claims to customer data beyond storing it, protecting it and making it available when the customer needs it.

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