Virtualization technology powerhouse VMware Inc. is making waves in the cloud world with its recent news that it will become a cloud services provider in competition with companies like Amazon, Google, Rackspace and Microsoft. The ripples have been felt by the channel — both VARs and service providers that use the company's technology to build private clouds or deliver public cloud services of their own. The move — along with others like enabling partners to sell "cloud credits" for any VMware-based provider — are designed to accelerate VMware partners' journeys to the cloud, explained Toni Adams, vice president of global channel and alliances marketing for VMware, in an interview with Channel Partners.
Adams, who is charged with defining and implementing the global partner marketing program strategy for VMware's partners, will deliver a keynote address on "The Channel’s Journey to the Cloud" at Cloud Partners, a Channel Partners event, Sept. 11-13, in Chicago. Channel Partners interviewed Adams to get a preview of his remarks.
Why did VMware decide to become a cloud service provider?
We at VMware recognized that customers were in need of a quick path to the cloud, specifically a path that would allow them to leverage their existing infrastructure and IT investment. In that context, the vCloud Hybrid Service is the answer. We're essentially providing a common platform that spans both the private as well as the public cloud and therefore enables an organization to scale their IT infrastructure without changing the way they run in it — be it inside their organization or outside their organization. That applies to how they write, deploy and manage applications.
VMware CEO Pat Gelsinger said moving workloads to public cloud is not good for the channel. What did he mean by that?
We were referring to the siloed approach of some of our competitors and vendors in the market. At the end of the day, we fundamentally believe that hybrid cloud is the best way for customers to run their infrastructure in the future — to be able to seamlessly move those workloads from within their organization to outside their organization to a public cloud without changing anything. … They want the same exact infrastructure for the private as well as the public cloud. … The siloed approach really limits the opportunities to solve the customers' business needs. … Our ability to offer public or private or hybrid cloud is the best solution for our partners' customers — our joint customers.