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Refuge In the Cloud: How Channel Partners and Telcos Survived Sandy

By Kate Kunkel
December 11, 2012 - Article

Telecom customers in the East felt a massive impact from "Superstorm" Sandy, and when the storm hit, it forced many telcos and channel partners to make some quick decisions and deal with disaster.

With a variety of cloud-based communication services available, most companies found that the cloud can do more than just back up data and applications; it can save businesses.

Practicing Resiliency

Axcient, a cloud services provider based in California, helped companies ensure their digital environments were protected during the storm, allowing them to prevent downtime. All data and applications were backed up locally and replicated in the cloud, so even if the entire office were flooded, customers could still run their systems from the cloud.

"One of the impacts of the storm was the realization that cloud-based communication services are more resilient than purely on-premises solutions," Eric Weiss, Axcient's vice president of marketing, told Channel Partners.

Moving from a locally hosted solution to the cloud will help companies be better off when facing the next Sandy, Weiss added. He also said he wants to make sure that channel partners are protecting themselves from being vulnerable to these types of disasters.

"A lot of people think that they've 'checked the box' for protecting their business by backing up their folders and files, when they have not checked the box at all," Weiss said.

He explained that it could take customers weeks to set up a new server and complete installations, and the business would probably not be able to afford being shut down for that amount of time.  

Axcient offers seminars and Webinars to teach its customers how to protect themselves better, but Weiss said there is always more that companies can do.

"We just want to get the word out and help people protect their businesses," he added. "A lot of people put their blood, sweat and tears into building their [operations] over years, and if they're down for a week, it could kill their business."

The More Clouds, the Merrier

For a business that found itself in the heart of the storm, one theory in particular aided in its customers' survival: Two clouds are better than one.

McGraw Communications, a service provider based in New York, felt a massive impact from Sandy. More than 300 customers were affected by the storm that made many of their offices inhabitable.

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