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Case Study: SIA Saves With SIP Trunking

January 10, 2011 - Article

The Semiconductor Industry Association (SIA) is the premier trade association representing the U.S. semiconductor industry. Founded in 1977, SIA unites more than 60 companies that account for nearly 90 percent of the semiconductor production of the United States, including Intel, AMD, Micron Technology and Texas Instruments.

The Challenge. When relocating to the East Coast from the Bay Area, SIA had an opportunity to cut costs and expand phone features by switching from a traditional business phone system to VoIP. SIA had already purchased an on-premises Asterisk-based phone system, but still was in need of compatible VoIP phone services for the ability to communicate over IP not just within the organization, but also with the outside world.

In order to make full use of its installed IP PBX, SIA needed to partner with a SIP trunking provider to connect to the public switched telephone network (PSTN). Unlike traditional telephony where physical wires are delivered from the service provider to a business, a SIP trunk allows a company to replace these traditional fixed lines with telephone connectivity via a SIP trunking service provider on the Internet. This enables the organization to reap the cost and convenience benefits of VoIP with new or their existing IP enabled phone equipment.

The challenge for SIA was doing so without introducing complications that would increase risk or put a burden on training and support. The organization was seeking a phone service partner they could rely on.

The Solution. On a recommendation, SIA selected TelCentris Inc., a San Diego-based VoIP service provider that operates its own telecom network in the cloud.

“A business associate over at Ricoh, our office equipment supplier, mentioned TelCentris’ SIP trunk offerings. We checked out TelCentris’ solutions and felt there was a good fit," said Jason Webb, network administrator at SIA.

After meeting with SIA, TelCentris created a package that addressed the client’s remaining phone service needs, while also lowering costs. The package included 22 SIP trunks, a 4.5mbps T1 line, a managed router and 1,000 minutes of long-distance calling. Installation, provisioning and project management were included.

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