When the going gets tough, the tough get going. That’s especially true in sales during a slow economy. And, that means you are going to have to work harder to find and close business.
Tech marketing expert Robin Robins offers 25 tips for improving your odds for success. Some of them are reminders about things you know you should do, but don’t, e.g. increase the contact with existing customers, offering them additional services and promotions.
Other strategies are more creative, such as using fear of loss as an incentive to buy and raising rates. Yes, raising rates. Charging more, she says, can increase sales. It’s a value play. If you accept that low prices equal substandard service, then it’s not too hard to understand why someone would pay more expecting better service.
