Channel Partners News - A Sneak Peek at the Wireless Conference Track

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A Sneak Peek at the Wireless Conference Track

Tara Seals and Paula Bernier

The Channel Partners Conference & Expo has planned a two-session track dedicated to wireless service opportunities in Wi-Fi, mobile and fixed wireless.

Please see the agenda, here:

http://www.phoneplusmag.com/channelpartners/vegas2004/agenda.html

In Wi-Fi, uncover business opportunities along the broadband wireless service delivery chain and profit from the growing demand for enterprise-class wireless LAN and public hotspots. These discussions won't stop at the network edge but will zero in on customer touch points -- from revenue-sharing deals with premise owners to installation, maintenance and monitoring of CPE to billing, roaming and customer care.

According to a survey of 600 online Americans conducted by professional research firm InsightExpress, Wi-Fi adoption is blossoming, with 10 percent of online Americans wirelessly connected. The study revealed that more than three in five (or 61 percent) of home Wi-Fi users say that they are more productive since they started using the technology, while almost two in five (38 percent) say they actually work more since they've unwired.

Additionally, forty percent of Wi-Fi users have accessed a hot spot outside their home, and half say they're more likely to patronize a business that offers Wi-Fi. More than half of those hot spotters would choose an ISP with hot spot access over one without.

“There’s no way an agent can ignore this opportunity,” says Jay Lewis, panelist, master agent and co-founder of Wi-Fi Guys LLC, a hotspot provider with an extensive agent program.

The other panelists in the session are Eric DaVersa, director of sales at SkyRiver Communications Inc. and Doug Huemme, director of marketing at Strix Systems Inc., who both will bring their unique perspectives in how partners can cash in with this rapidly growing technology. SkyRiver provides a turn-key, high-speed wireless Internet access solution for hotels, resorts and conference centers, while Strix offers “Access/One” wireless network systems for enterprises which include the management and security businesses currently have in a wired network.

The session on mobile and fixed wireless will focus on generating new revenue streams with mobile phone service and fixed wireless applications, such as wireline replacement in the home and least-cost routing for businesses. Large companies can use wireless applications to move goods and services, connect workers in the field and access information when needed, on-the-fly. That translates into bolstered productivity for companies ranging from manufacturers to hospitals. This session tells you how to solve your clients’ business needs and get the sale.

“Wireless is a more convenient and less expensive solution for businesses, so the embedded based of wireline is eroding rapidly,” says panelist John Horn, national director of the VAR channel at T-Mobile. “So agents need to take advantage of that. If you don’t have a wireless play, it’s not a very good way to go.”

During the session, Horn will discuss the growth of the wireless industry and how it affects wireline carriers and the channel. He will also talk about the growth of wireless data and its impact on the embedded data network.

BBR Wireless Management, which helps businesses audit and manage their wireless services, relies exclusively on agents to distribute its services, says panelist Jim Carroll, who is CEO at the company. During the session, Carroll plans to discuss various fixed and mobile wireless solutions and important issues surrounding the wireless marketplace.

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