ShoreTel Taps Ex-Mitel, Polycom Exec as Next CMO
|Copyright 2014 by Virgo Publishing.|
|By: Craig Galbraith, Online Managing Editor|
|Posted on: 12/12/2013|
**Editor's Note: Click here to see which channel people were on the move in October and November.**
ShoreTel has a new chief marketing officer.
It's Mark Roberts, who comes to ShoreTel after most recently serving as vice president of marketing, Americas, for Mitel. Roberts has more than 20 years of tech marketing experience.
“I’m extremely pleased to welcome Mark to ShoreTel as CMO," said Don Joos, president and CEO of ShoreTel. “He has an impressive track record of success, and brings a wealth of UC market knowledge that complements our strategic plans. In particular, Mark has expertise in lead generation, company positioning, product marketing, and strategic planning and will be an instrumental member of the management team. His energy and drive for results are also a great fit with our company culture."
Roberts has held senior positions at NexTraq, Polycom, 3Com and Intel.
“It’s an exciting time to join the ShoreTel team, and I look forward to contributing to the company’s success," said Roberts. “I’ll be focused on positioning the company’s continued leadership in the cloud and premises UC market while building on the existing strong brand. ShoreTel has great products, amazing partners, customers and employees, and numerous growth initiatives underway to get the business to the next level."
As ShoreTel’s CMO, Roberts will lead marketing strategy, product marketing, demand generation, branding and external communications.
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