By Shaun Chambers
Companies of every size, in every industry, and in all parts of the world are deploying UCaaS, a cloud-based delivery of integrated unified communications capabilities including voice, messaging, audio conferencing, Web conferencing, video conferencing and presence, to save time, reduce costs and improve how employees securely collaboration together. Five of the reasons or trends that are driving and will continue to drive the growth include:
#5 - Outsourcing
According to MS Cloud Adopt 2011, 49 perent of businesses say they intend to adopt VoIP from a cloud provider over the next three years. Google Apps for Business has more than 5 million subscribers, Microsoft has experienced an 800 percent growth in hosted Lync over the last 12 months and the vendors in the hosted PBX market continue to expand. Business leaders understand the necessity for all of their employees to focus on the core mission of their business while professionals from their vendors and suppliers deliver on services and support for everything else. One of the areas that experts recommend for outsourcing is “Specialized Knowledge" — the IT support person or the PBX administrator.
#4 - Vendor Consolidation
Some companies still prefer to have several vendors for the various product categories they purchase in order to retain the leverage in contract negotiation and ensure the account team remains motivated by the opportunity to gain or lose revenue. These strategies are typically reserved for the large organizations while the small- to medium-size businesses gain operational and financial benefits from consolidating spend with as few vendors as possible. Customers are demanding connectivity, telephony, collaboration, business-grade instant messaging, and a host of other services from a single provider. Furthermore, many are willing to sacrifice on features available from a provider of a single service offering in order to gain the benefits from vendor consolidation.
#3 - Convergence & Integration
The market is trending toward convergence. It began many years ago with integrated T1 circuits and has evolved into true convergence and application integration from off-the-shelf apps to custom apps. Customers are well informed and understand the benefits and efficiencies that can be driven from convergence and integration from a business process and financial perspective. UCaaS has further altered the market by delivering the services via a cloud-based model that is standardized with a predictable per-seat cost basis.
The technology can finally deliver on the promise of a better user experience, increase in productivity, decrease in travel, lower operating costs, reliability and quality of service. It works.
#1 - Mobility
AS Bob Dylan once sang, the times they are a-changin'. To be more accurate, the times they are a-changed. The world’s mobile worker population will grow to represent one-third of the entire world’s work force by 2013. Globally, one out of every three workers will not be working in the traditional office environment. To bring this closer to home, almost half of the North American workforce will be working outside the traditional office by 2016. Currently, three out of every five employees believe they do not need to be in the office to be productive.
These are compelling statistics that support the growth models for UCaaS.
Shaun Chambers is founder and CEO of SoundConnect , a provider of customized audio conferencing, Web conferencing, webcasting, video conferencing and hosted PBX services. He plays an active role in setting strategic vision and growth initiatives for the company, in addition to supporting the marketing and operations teams. Under his leadership, SoundConnect has grown into one of the leading conferencing and collaboration providers in the industry.