Creating Business Value

Delivering Business Guidance Value

If your salespeople are using the same sales techniques that they were trained on five or even 10 years ago, they are on automatic pilot. Salespeople today need a better strategy.

Khali Henderson Blog

Channel Partners’ New Parents

As new parents go, Informa plc offers Channel Partners the resources and encouragement every enterprising organization desires.

T.C. Doyle Blog

Is the Apple Watch a Partner Market?

Channel partners are salivating at the opportunity to enter the fitness, health care and entertainment markets.

Kelly Teal Blog

Cloud Partners Prizes & Parties

iPads, GoPros and money lead the giveaways, with some out-of-the-box loot sandwiched in between, while everyone’s preparing to feast on traditional New Orleans cuisine.

Channel Surfing Blog

Stratosphere Geeking Out at Comic Con

The company’s own superhero, Strat X, will be featured at their ‘StratZone’ booth during the Wizard World Chicago Comic Con.

Women in the Channel

'Best Ever' WiC Event at Cloud Partners

In case you missed the “best yet" Women in the Channel event at Cloud Partners in New Orleans last month, here’s what happened.

Peer-to-Peer Blog

FCC Levies Record $10M Fine

This decision should be a wake-up call for all telecom carriers to examine their own policies and operations immediately, as well as a heads-up for cloud services providers.

Channel Partners Conference & Expo Blog

Join the Channel Partners Advisory Board

Board members are instrumental in helping to shape Channel Partners Conference & Expo education, Cloud Partners education and Channel Partners editorial.

Sales Enablement Blog

Coaching Customer Advocates

The average IT purchase involves 5.4 decision makers. So even when a stakeholder intends to buy, he still must convince 4.4 other people to do the same. As a result, 70 percent of all promising deals die. You can up those odds by coaching these advocates to gain consensus.

Channel Management Blog

A Mutually Beneficial Partner Program

For small businesses, membership in a benefit-rich partner program is an effective way to function as a big business within a small business budget.

CompTIA Blog

Is It Time to Channel the IoT?

That perfect storm of opportunity appears to be building quickly for the Internet of Things (IoT). The revenue potential for the estimated 50.1 billion connected devices by the year 2020 is a staggering $1.9 trillion globally according to Gartner Research.

Technology Channel Association Blog

Board’s-Eye View: The Benefits of TCA

One of the primary reasons I accepted an invitation to join the TCA board of directors was my gratitude for the vision of TCA and the difference it is making as an organization in the channel.

Cloud Services Brokerage Business Blog

Enable the Cloud Buyer You must transform your marketing approach in order to attract and engage new prospective buyers for your cloud services.

Perspectives on Partnering 2020

The Channel’s Identity Crisis

With no standard by which to call themselves, channel companies compete with a bit of an identity crisis