Creating Business Value

Delivering Business Guidance Value

If your salespeople are using the same sales techniques that they were trained on five or even 10 years ago, they are on automatic pilot. Salespeople today need a better strategy.

Khali Henderson Blog

Focusing on the Future

Channel Partners has teamed with CompTIA for “Partnering 2020: Putting the Future of the Channel In Focus," a multipronged initiative to provide actionable insight — not only for next year but for the next decade.

T.C. Doyle Blog

Cisco Wraps Summit, Names Top Partners

Channel Partners' T.C. Doyle goes one-one-one with Cisco CEO John Chambers to talk about cloud; plus, the equipment giant names its partners of the year as it wraps its 2014 Partner Summit.

Kelly Teal Blog

Channel Chiefs Take CompTIA Stage

Heavy hitters from Juniper, HP, AT&T and Carbonite talked a range of issues, from recommending areas for mobility focus to discussing whether the “born-in-the-cloud" moniker really matters.

Channel Surfing Blog

Stratosphere Geeking Out at Comic Con

The company’s own superhero, Strat X, will be featured at their ‘StratZone’ booth during the Wizard World Chicago Comic Con.

Women in the Channel

The Great Sales Talent Shortage

This year's CP Zone at Channel Partners focused on the shortage of sales talent — a situation that is indeed dismal, but not without hope.

Peer-to-Peer Blog

Agility, Education Aid in Cloud Success

Through education and enablement, along with the right alliances, channel partners will continue to evolve and profitably grow in cloud computing.

Channel Partners Conference & Expo Blog

Join the Channel Partners Advisory Board

Board members are instrumental in helping to shape Channel Partners Conference & Expo education, Cloud Partners education and Channel Partners editorial.

Sales Enablement Blog

Coaching Customer Advocates

The average IT purchase involves 5.4 decision makers. So even when a stakeholder intends to buy, he still must convince 4.4 other people to do the same. As a result, 70 percent of all promising deals die. You can up those odds by coaching these advocates to gain consensus.

Channel Management Blog

A Mutually Beneficial Partner Program

For small businesses, membership in a benefit-rich partner program is an effective way to function as a big business within a small business budget.

CompTIA Blog

CompTIA’s Managed Print Trustmark

The vendor-neutral credential helped managed print services (MSP) provider Supplies Network create a complete chain of competence.

Technology Channel Association Blog

Board’s-Eye View: The Benefits of TCA

One of the primary reasons I accepted an invitation to join the TCA board of directors was my gratitude for the vision of TCA and the difference it is making as an organization in the channel.

Cloud Services Brokerage Business Blog

Enable the Cloud Buyer You must transform your marketing approach in order to attract and engage new prospective buyers for your cloud services.

Perspectives on Partnering 2020

Snapshots From Partnering 2020

Channel Partners held its first-ever “Partnering 2020" event yesterday at CompTIA’s ChannelCon 2014. Channel leaders from vendors, consultancies and organizations trained their eyes on what the next six years will look like for indirect partners.