Creating Business Value

Beware The Technology Buyers Myth

A new and pernicious myth has taken hold in many B2B sales and marketing organizations that buyers are 60-70 percent of the way through their buying cycle before they talk with a salesperson.

Khali Henderson Blog

Calling All Cloud Innovators

The Cloudys: The Cloud Channel Innovation Awards, is open to all players in the evolving ecosystem and rewards innovation not in product, but in areas that matter most.

T.C. Doyle Blog

Cisco Wraps Summit, Names Top Partners

Channel Partners' T.C. Doyle goes one-one-one with Cisco CEO John Chambers to talk about cloud; plus, the equipment giant names its partners of the year as it wraps its 2014 Partner Summit.

Kelly Teal Blog

Help Channel Focus

Channel Focus is conducting its annual survey and will invite participants to its upcoming April event.

Channel Surfing Blog

Telesphere Hosts Charity Golf Tournament

More than $30,000 was raised for the Boys and Girls Clubs of Greater Scottsdale, Arizona.

Women in the Channel

The Great Sales Talent Shortage

This year's CP Zone at Channel Partners focused on the shortage of sales talent — a situation that is indeed dismal, but not without hope.

Peer-to-Peer Blog

What Do I Do When My Leads Dry Up?

You don’t have to move away from your core business, your area of expertise; you can find a way to add a broader suite of products into your sales offerings to increase revenue and keep your customers “sticky".

Channel Partners Conference & Expo Blog

Join the Channel Partners Advisory Board

Board members are instrumental in helping to shape Channel Partners Conference & Expo education, Cloud Partners education and Channel Partners editorial.

Sales Enablement Blog

Coaching Customer Advocates

The average IT purchase involves 5.4 decision makers. So even when a stakeholder intends to buy, he still must convince 4.4 other people to do the same. As a result, 70 percent of all promising deals die. You can up those odds by coaching these advocates to gain consensus.

Channel Management Blog

A Mutually Beneficial Partner Program

For small businesses, membership in a benefit-rich partner program is an effective way to function as a big business within a small business budget.

CompTIA Blog

FCC — Leave Spectrum for Unlicensed Use

The FCC needs to keep in mind who they are serving and free up more unlicensed spectrum for the benefit of underserved consumers and companies.

Technology Channel Association Blog

Board’s-Eye View: The Benefits of TCA

One of the primary reasons I accepted an invitation to join the TCA board of directors was my gratitude for the vision of TCA and the difference it is making as an organization in the channel.

Cloud Services Brokerage Business Blog

Enable the Cloud Buyer You must transform your marketing approach in order to attract and engage new prospective buyers for your cloud services.

Perspectives on Partnering 2020

Partnering 2020

Channel Partners will unveil a new study, “Partnering 2020: Putting the Future of Channels in Focus." In it, we will showcase the results of qualitative and quantitative research conducted with some of the industry’s greatest thought leaders.