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AppDynamics Debuts New Partner Program, Selects Cisco Meraki Vet as Channel Leader

Launch

**Editor’s Note: Click here for our most recent list of important channel-program changes you should know or here to see which channel people were on the move in July.**

AppDynamics, owned by Cisco, Wednesday launched its new Titan Partner Program and has appointed Ghazal Asif, formerly with Cisco Meraki, to lead and grow the company’s global channels organization.

The new program has been adapted to equip partners with the “tools, training and support needed to create critical long-term value for their customers who want to thrive in this digital revolution,” according to the company. Program additions were purpose-built to pave the road for a “lasting, profitable AppDynamics partnership,” it said.

AppDyamics' Ghazal Asif

AppDyamics’ Ghazal Asif

Asif tells Channel Partner that it’s become obvious through many conversations with customers and partners that “a digital revolution is under way for enterprises in every industry around the world due to rapidly rising consumer expectations around application performance.”

“The Titan Partner Program is our response to helping our partners and customers overcome the technical complexities and hurdles faced in delivering flawless performance in (the) digital era,” she said. “We recently benchmarked consumer expectations and experiences with digital services and found that many organizations struggle to provide the seamless experiences their customers demand. This puts a huge strain on businesses. Through training and enablement, the Titan Partner Program provides our partners the strategic support needed to build digital practices around AppDynamics so that our mutual customers can thrive in our digital economy.”

Cisco completed its acquisition of AppDynamics, an applications intelligence software company, in March.

Asif previously led Cisco Meraki’s global channel sales organization and was a key contributor to Meraki’s growth.

“My top priority for the first year is setting my team and our partners up for tremendous success,” she said. “Customers need help in their digital transformation journeys and we intend to enable our partners to support and lead customers, creating long lasting value. We will accomplish this through mutual investments with our partners including deep enablement from pre-to post- sales.”

The program includes two tiers. At the top are the company’s most strategic partners that have been invited into the program. This level provides access to the following resources: sales and pre-sales enablement; services implementation training; dedicated sales engineering and field channel manager support; and an exclusive rebate program.

In addition, Titan partners will have access to the following resources that are available to all AppDynamics partners: online training; guaranteed margin; and sales and pre-sales support

“In partnering with AppDynamics, we’ve helped lots of major customers across a range of industries build a smarter approach to business and performance monitoring,” said Sandy Salty, Trace3’s vice president of strategic initiatives.”Together, we’ve unlocked solutions to the challenges of complex application architectures that have been shaped by the needs and expectations of consumers. The added support of the Titan program will allow us to accelerate and ensure our long-term value.”


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