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BDNA Expands Global Alliances Program, Broadens Reach to More SIs, VARs

Business Data

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BDNA, the data-services provider, plans to expand its global Alliances program and has chosen Tom Bosch, who joined the company in 2015 as director of sales for the Southeast Region, to lead the effort.

BDNA's Tom Bosch

BDNA’s Tom Bosch

As vice president of business partners and strategic alliances, Bosch will lead BDNA’s key collaborative technology alliance and SI efforts, along with establishing a global channels operation. He will focus on expanding the company’s technology partners and strategic alliances, and will broaden the company’s reach to global SIs and VARs.

Bosch tells Channel Partners that BDNA has had a global expansion plan in place for more than a year.

“We started in the United Kingdom initially and plan to enter Germany and Australia by the end of 2017,” he said. “As BDNA’s offerings continue to expand and address new markets such as (the) Internet of Things (IoT), we will similarly review our partners and alliances. Our initial focus was both the technology and consulting partner sectors of [North America], which is going very well.”

BDNA’s market focus is the Global 5000, Bosch said.

“We will continue to target the countries and regions where these corporations are located,” he said. “Our long-term goals include a well-educated business partner and alliances community that can articulate the value of BDNA’s data catalogs and use cases to the global marketplace.”

BDNA continues to search for “world class” global integration partners that bring expertise in enterprise architecture, security, service management and asset management, Bosch said.

“Our experience has shown that a clear understanding of the need for comprehensive hardware and software asset data accelerates these business transformations and their ability to deliver improved decision making capabilities,” he said. “Partners with integration expertise in these areas have a much higher degree of success.”

As BDNA expands its partner footprint, “we anticipate our new relationships to come from not only the consulting community, but also our customers and prospects forging solutions to drive new revenue opportunities,” Bosch said.

“We have undoubtedly identified potential partners, but want to encourage inquiries from industry leaders that may be interested in working with BDNA,” he said.


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