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BroadSoft Launches Apps for UC, Collaboration, Contact Center

Unified Communications

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BroadSoft, the unified communications as a service (UCaaS) provider, is out with a new set of applications designed to provide solutions for cloud PBX, unified communications, collaboration and the contact center.

BroadSoft's Taher BehbehaniBroadSoft Business is a multi-tenant solution that the company says will provide scalability and affordability to both service providers and their customers. BroadSoft says the suite scales to all businesses sizes, from enterprise to SMB.

“Today’s workforce is overwhelmed by information, messages and notifications from dozens of business applications that do not connect with one another,” said Taher Behbehani, chief digital and marketing officer for BroadSoft. “BroadSoft Business addresses this challenge by integrating multiple core business applications and communications within a single cloud platform so that individuals, teams and organizations can work smarter.”

The portfolio consists of three main applications. The first is BroadSoft UC-One, a multi-media UC application designed to be “mobile first.” BroadSoft Business also includes a team collaboration application that combines messages, files, tasks, notes and other workspace elements into the same portal, and a cloud contact-center service that employs predictive analytics and offers a variety of customer-engagement channels, including voice, email and text.{ad}

BroadSoft Hub layers over the applications to give “contextual intelligence” across the platform.

The company also said its bOpen, bMobile and bSecure capabilities will give service providers “carrier-class security and reliability” and give businesses the ability to integrate various business applications into the portfolio.


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