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Itopia Beefs Up Channel Resources With Latest Round of Funding

With its latest round of funding, to the tune of $3.5 million, Itopia, the Workspace-as-a-service (WaaS) IT service provider and channel-focused vendor, partners can expect new investments to accelerate growth.

Itopia's Jonathan LiebermanAlso, the company says it will offer a deeper engagement with partners, and new innovation – including the roll out of a mobile app – as well as deeper integration with public clouds such as Google, Microsoft Azure and Amazon by year-end.

Delving deeper into Itopia’s investment plans:

  • Expansion of channel development teams. Expect to see Itopia increase the number of channel managers, partner community managers or channel account managers, to help partners engineer solutions for their clients. Also expect to see more systems engineers.
  • Internal resource additions or resources to support partners, such as training videos, webinars and educational resources.
  • New innovation to deliver new competitive offerings for IT service providers and MSPs. A mobile app – expected later this year – will help IT professionals manage IT environments, for example.

“The funds are in hand and we plan on putting them to use immediately,” said Jonathan Lieberman, Itopia co-founder and CEO.

The Cielo Suite, a cloud services automation platform for discovery, provisioning, migration, management and billing, is Itopia’s WaaS. The vendor rolled out the product earlier this year.{ad}

“It handles the full life cycle of the customer from an IT point of view in a single console,” said Lieberman.

According to a Transparency Research note posted late last year, the WaaS market is expect to reach $18.3 billion by 2022, with a CAGR of 12.1 percent between 2015 and 2022.

He noted that the company is tracking 150 percent growth in its channel program, called the Clarity Program, that includes IT service providers, VARs and MSPs — intimating that the partner count is a few hundred in North America. It’s about two years now that Itopia has had an exclusive channel go-to-market strategy.

“And that’s been responsible for the growth that we’ve been seeing,” he said.

The company has no intention of stopping here. There are other channels, such as in telecom, hosting or VARs that the company hopes to leverage, he told us.

Itopia also is looking to expand overseas, although no date was provided.


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