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Vantiv Enhances Partner Program

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**Editor’s Note: Click here for a list of June’s important channel-program changes you should know.**

Vantiv, the payment-processing services provider, on Monday announced a new partner program that it says will spark channel growth.

Vantiv's Larry DruryChief Marketing Officer Larry Drury said Vantiv Advantage, the enhanced partner program, makes it easier for partners to grow their businesses.

“It’s a natural extension of our long history of partner-focused service,” he said. “Whether it’s leveraging our powerful sales and marketing programs, impactful thought leadership, or strong product support, the Vantiv Advantage program is how we are raising the bar for service.”

Kris Denos of CDK Global Recreation, which uses Vantiv’s solution for businesses in the marine and motor sports industry, said Vantiv helps CDK address complexities in the payments industry.{ad}

“With Vantiv, we’re free to focus on the rest of our business and can turn the payments piece over to them completely, without worrying about whether our merchants are being taken care of,” he said.

The program’s four pillars include partner rewards, partner resources, product support and customer care.

“Any program that can add value and at the same time simplify the complexity of the payment process is a good program and the Vantiv Advantage program is designed to do exactly that,” said Thad Peterson, senior analyst at the Aite Group. “It’s great to see a company focus [its] offering on [its] partners and tailor tools to help them sell more, and sell better.”

Vantiv also announced a new mobile app designed for its Integrated Payments partners to submit and monitor leads. Partners will be able to access the app on iOS or Android when it comes out in September.


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