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SnapLogic Recruits Partners to Drive Digital Transformation

digital business

Edward Gately**Editor’s Note: Click here for a list of May’s important channel-program changes you should know.**

SnapLogic on Wednesday introduced its new partner program aimed at accelerating adoption of big-data technologies, SaaS apps and cloud data management.

SnapLogic's Darren CunninghamSnapLogic Partner Connect is intended to recruit, retain and assist a global ecosystem of technology, services and reseller partners. In conjunction with the new program, SnapLogic introduced a new certification program for consulting and services partners, and a new partner portal and e-learning site. SnapLogic has trained and certified more than 300 consultants in 2016.

Darren Cunningham, SnapLogic’s vice president of marketing, tells Channel Partners the new program is a reflection of the efforts “we have made in the last six to 12 months to establish deep relationships with strategic partners.” This is a major expansion of SnapLogic’s existing program, he said.

“Over the last 12 months we have signed 65 partners across various categories,” he said. “Partner Connect is in support of the partner ecosystem we have built over the last 12 months. Legacy data and application integration has become a barrier to adopting cloud, big data and IoT technologies in the enterprise. SnapLogic’s partners are all focused on accelerating digital transformation and driving greater business value for customers, and a rapid, self-service approach to connecting data, applications, APIs and things is now recognized as an essential part of this strategy. The new (program) brings best practices, training and greater community advantages to our partners and joint customers.”{ad}

Partner types include:

  • Technology partners – providers of technologies with which SnapLogic integrates – including 3scale, Cloudera, and Snowflake.
  • OEM/managed services partners that integrate SnapLogic into their product or service offerings, including Manthan, Tidemark and Reltio, Verizon, HCL and SterlingBackcheck.
  • Global systems-integrator partners that implement SnapLogic as part of comprehensive digital transformation projects for large enterprises. Partners include HCL, Tata Consultancy Services and Tech Mahindra.
  • Consulting partners that provide integration consulting and best-practices services. Partners include Interworks and Intricity.
  • Reseller partners that are increasing SnapLogic’s presence in new markets globally, including MatrixIT in Israel, KPC in France, Sogeti in the United Kingdom, Systemation in the Netherlands and DRZ in Brazil.

“The … program addresses the need for our partners to …

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… get access to the latest resources and training that they need to bring the power of our Elastic Integration Platform to market faster,” Cunningham said. “When it comes to cloud application integration, our partners are looking for broad connectivity, tools to build custom connectors, and the ability to reuse and share pre-built integration patterns to address a growing set of use cases. When it comes to big-data integration, our GSI, reseller and consulting partners are building practices around the new analytics infrastructure and how to reimagine traditional data management strategies to power a more real-time, predictive enterprise.”

“It’s time for enterprise IT organizations to reconsider their legacy thinking and approaches to data integration,” said Arkady Kleyner, Intricity’s vice president and co-founder. “Our partnership with SnapLogic is focused on enabling technology leaders to explore the impacts of modernizing their integration strategy as part of a broader digital transformation initiative.”


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