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Adtran Launches Cloud-Managed Wired, Wireless Subscription Services for MSPs

WLAN

**Editor’s Note: Click here for a list of May’s important channel-program changes you should know.**

Adtran's Meggin SawyerAdtran Monday launched ProCloud Subscription Services, a new program that provides MSPs with a model they can use to turn up new cloud-managed services for their customers.

The new managed-services program allows businesses to take advantage of the “latest wired and wireless networking technologies at an affordable monthly price,” the company said. For the end customer, this means offloading the management of their network to a “trusted provider,” with the ability to “support more mobile devices, more quickly access cloud applications, and support high-bandwidth video content and quality voice services, without the capital expense overhead,” it said.

With these new services, MSPs can purportedly double the size of their businesses annually, helping them to create differentiated service portfolios to generate a more predictable and profitable revenue stream.{ad}

Meggin Sawyer, Adtran’s vice president of business solutions and cloud services, tells Channel Partners her company saw “a real gap and an opportunity” to release a “true subscription-based service for MSPs allowing them to add wired and wireless LAN as a service to their portfolio.” Adtran has 4,500 partners, with many of them either MSPs or migrating their businesses toward the MSP model.

Adtran’s new subscription services feature the ProCloud management portal. It offers a single view into all connected devices across wired and wireless networks for each customer. The services also report trends on network health and data usage. MSPs can use that insight to tailor services with a pay-as-you-grow model, and engage with customers on capacity planning and to upsell new services.

Looking for more? Click here for access to our report, “Managed Wi-Fi: Your Next Services Moneymaker.”

Additionally, service providers benefit from a future-proofed service that includes automatic product refreshes. Increased average revenue per user and increased margins on equipment sales are among the benefits to MSPs, Sawyer said.

“MSPs are building their businesses around selling monthly recurring services to their end users,” Sawyer said. “It provides a consistent, predictable, revenue stream for their business. Being able to increase that revenue stream by moving the customer’s …

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… LAN to the same model increases that predictable revenue stream and helps to make them stickier with their customer.”

Technology life cycles are shorter than ever with new standards coming out regularly that increase bandwidth, number of connected devices, etc., she said. This program allows an MSP to position the concept of renting its technology versus buying it with the option to upgrade to the latest technology every 24 months, she said. Their customers won’t ever be stuck in old technology and it gives the MSP another way to be a valued technical expert.

The program adds a subscription-based LAN service to the MSP space where they haven’t had any options in the past, Sawyer said. This gives them opportunities to sell more services to their end customers.

“Capex versus opex budgets can be a barrier for the MSP customer,” she said. “Their customers may not have a capex budget to upgrade the network, but have an opex budget that they can use. This can remove lack of capex budget as an obstacle to overcome at the end user.”


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