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Alfresco Software Announces New Global Partner Program

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**Editor’s Note: Click here for a list of February’s important channel-program changes you should know.**

Alfresco Software, a provider of enterprise-content management and business-process management software, has announced a new Global Partner Program.

Alfresco Software's Bob CrissmanThe new program will help recruit and onboard global and super-regional service providers, streamline the Alfresco OEM program and drive greater focus with key technology partners, according to the company. Program components are focused around ensuring successful joint sales and marketing engagements, as well as training and support services to allow partners to build certified offerings based on Alfresco technology.

Bob Crissman, Alfresco’s vice president of global channel programs and sales, tells Channel Partners that as his company matures, “we needed to mature our partner program as well.” About 200 partners are members of the Alfresco Partner Program.

“Some of the largest enterprises in the world now use Alfresco and they are demanding that we have partners that can build solutions to solve their content-management and business-process management problems,” he said. “We want to make sure we are doing all we can to set these partners up for success and having the right partner program in place is foundational for doing this.”

When forming the new program, it was important that current partners that have invested in Alfresco continue to be successful “while putting a program in place that will also appeal to the new partners that we are engaging with,” Crissman said.{ad}

The program is organized into three partnership categories with benefits and elements defined by partner type, level and commitment to Alfresco: Strategic Certified, Premier Certified and Authorized. Partners will have access to the newly developed partner portal, deal registration and co-marketing funds. The new portal includes the ability to sync with Salesforce, lead registration, sales tools, sales and marketing collateral, training information, upcoming events and Alfresco-generated leads.

“We believe the new program will drive better alignment between partners and our account executives while also placing more focus on rewarding partners for building customer-focused solutions,” Crissman said. “The new program and portal will give partners real-time access to the same sales assets our field sales organization has and will help us make sure we can better align the right partners with the solutions our customers are looking for through our solutions showcase. Our stated go-to-market strategy is for partners to build industry-specific solutions off of the Alfresco platform, so making sure customers know the robust solutions our partners build is a huge priority for us.”

Alfresco’s software manages more than 7 billion documents, with more than 11 million users globally. The company’s goal is to have 70 percent of its business going through channel partners by the end of 2016, Crissman said.

“We are very excited about the new Alfresco partner program, which will allow greater collaboration and innovation around our client solutions,” said Adam Storch, Micro Strategies’ vice president of business solutions. “With the enhanced partner program, our expanding partnership and our technical expertise, we anticipate delivering more innovative solutions to a broader range of customers.”


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