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Bay Dynamics Rolls Out New Partner Program for Cyber-Risk Analytics

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**Editor’s Note: Click here for a list of January’s important channel-program changes you should know.**

Bay Dynamics, which provides cyber-risk analytics, this week launched its Insider Threat Alliance with the goal of being a 100-percent channel business.

The partner program is a “comprehensive network of partners coming together to address the challenges that organizations face combatting insider threats,” according to the company. Bay Dynamics Risk Fabric, a cyber-risk analytics platform, is the core of the program.

Lee Sher, Bay Dynamics’ director of channels and alliances, tells Channel Partners that defined sales and technical enablement programs will allow partners of all types to provide services aimed at better aligning Risk Fabric to an organization’s security program. Before launching the partner program, the company “wanted to make sure we had a significant number of partners who had experienced proven success” with the platform, he said.{ad}

Bay Dynamics currently has more than 50 partners, including resellers, system-integration and consulting partners, and technology alliance partners, he said.

“We are also in the final stages of solidifying two managed security services partners,” Sher said. “We aim to grow our partner and alliance ecosystem on all fronts. We are always looking to partner with organizations that focus on minimizing insider threats, managing vendor risk and boosting cyber-risk visibility.”

According to the Ponemon Institute’s 2015 Cost of Data Breach Study: Global Analysis, nearly half (47 percent) of all breaches were caused by hackers and criminal insiders. The average cost per record to resolve such an attack is $170.

Bay Dynamics’ partner program gives partners the ability to “enrich, correlate, prioritize and provide real-time, actionable intelligence to all levels of an organization,” Sher said.

“Risk Fabric is the glue that unifies their existing security controls so that they and their customers can make sense of the data coming from them and take action to remediate risks before it’s too late,” he said. “With Risk Fabric, partners can focus on the bigger picture security posture of their customers and cut out the noise that may overshadow real threats to their environment.”


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