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BroadSoft Acquires Transera to Take on the CCaaS Market

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 BroadSoft today announced it has acquired Transera, a provider of cloud-based contact center software for SMBs and large enterprises.

BroadSoft said the acquisition positions it to “lead the fast-growing contact center-as-a-service (CCaaS) market.” Last fall, the company said it’s ready to challenge both Microsoft and Cisco in the expanding UC market.

Taher Behbehani, BroadSoft’s chief marketing officer, tells Channel Partners the acquisition provides its partners with the opportunity to sell cloud-based contact centers in the $3.3 billion premise contact center market.

“BroadSoft channel partners will now be able to offer a single stack solution including network services, hosted PBX, hosted UC, team collaboration, and omnichannel contact center — voice, chat, email, social,” he said. “The broader opportunity is that for existing partners already selling BroadSoft services such as SIP trunking, hosted PBX and hosted UC, they can now also offer highly complementary cloud contact center services. Channel partners seek value added applications, and through our UC-One capabilities and now cloud contact center portfolio, BroadSoft is uniquely positioned to deliver them.”{ad}

BroadSoft isn’t disclosing details regarding the acquisition, other than it is expected to contribute about $7-$8 million in revenue for 2016.

Prem Uppaluru, Transera’s chairman and CEO, will assume the role of general manager and vice president of BroadSoft Cloud Contact Center.

“Cloud is rewriting the rules when it comes to how businesses can deliver a superior customer-engagement experience through simplicity, on-demand scalability and advanced analytics,” he said.

Transera’s partners include such companies as InteractCRM, NICE Systems, Oracle (RightNow Technologies) and SCSK.

“Transera partners are largely complementary to BroadSoft and in certain cases are also partners with BroadSoft today,” Behbehani said. “For both BroadSoft and our channel partners, it offers an opportunity (to) increase wallet share, revenue and customer loyalty.”


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