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UC Market Trends to Watch in 2015

Researchers at Ovum are out with key unified-communications (UC) trends to watch in 2015 – all of which are expected to have a large impact on businesses in the coming year.

First, the market for UC solutions is – and will remain – diverse, despite consolidation, Ovum says. When enterprises expand or replace their existing business communications solutions, they will nearly always consider consolidation; at the same time, the market is large and diverse.

Next, hosted UC services are becoming mainstream, according to Ovum’s survey, particularly among large enterprises. Curiosity has turned into investment; this will create more market opportunity for hosted communications but will potentially complicate deployment and management.

Finally, video conferencing has become ubiquitous and hosted video conferencing is undergoing a transformation as providers introduce new services and revamp existing ones. End users are more familiar with video-conferencing software than ever before, and are demanding access to it; however, the sheer number of systems is making interoperability a significant challenge. So, operators are revamping their services and new providers are aiming to differentiate themselves all in the name of widespread video-conferencing access.

“Enterprises considering UC solutions in 2015 will encounter a market undergoing considerable change. Video will become ubiquitous as consumerization, WebRTC, and other factors make videoconferencing available from any application and any device. Meanwhile UC services will become better enabled to support complex hybrid cloud deployment models,” said Brian Riggs, principal analyst of enterprise services at Ovum.


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