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CenturyLink’s New savvisdirect Portal Aims to Sell Cloud to SMBs Over the Web

CenturyLink Inc. soon will launch savvisdirect, a portal that lets end-users such as businesses, IT administrators and application developers buy cloud services online.

savvisdirect is not a channel offering. Or at least, not yet. For the foreseeable future, it will target SMBs directly. As of later this year, end-user buyers will be able to purchase SaaS, virtual servers, storage and more.

“By offering a unique, frictionless approach to cloud, our goal is to make cloud adoption  from learning to purchasing to onboarding  simple and affordable,” said Andrew Higginbotham, president of savvisdirect, in a press release. “This is a cloud every business can use.”

Meanwhile, CenturyLink continues to evaluate which savvisdirect components are a “natural fit for sale through CenturyLink Channel Alliance,” said Dale Tucker, CenturyLink’s business development director. “We expect that eventually, savvisdirect will be in the solutions portfolio available to our partners.”

He added that the growth of different ways to deliver cloud services “creates tremendous room for expansion and evolution of our partners business models.”

CenturyLink bought Savvis, a data center company, last year. While CenturyLink channel partners are able to sell Savvis services after much back-and-forth over rules of engagement, savvisdirect is an entity unto itself.


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