T-Mobile Customers Hungry for iPhone Flock to AT&T

Perhaps, AT&T’s failed $39 billion merger with T-Mobile USA wasn’t a total bust.

More than half (65 percent) of T-Mobile customers who switched to another carrier for Apple’s iPhone headed over to AT&T, according to data from Consumer Intelligence Research Partners, LLC.

Though AT&T withdrew its plans last year to acquire T-Mobile USA, the controversial merger may have got T-Mobile customers thinking about AT&T.

Of course, it may be just a coincidence. Dallas-based AT&T, which was the first U.S. carrier to offer the iPhone in 207, also is successful courting customers from other carriers. Of customers who come to AT&T and get an iPhone, 45 percent hailed from other carriers besides T-Mobile, according to Consumer Intelligence Research Partners.

The data also found that AT&T and Verizon Wireless keep 94 percent of their current customers who purchased an iPhone. Sprint wasn’t so fortunate; it only retained 88 percent of its customers, losing one out of 10 subscribers to none other than AT&T, Consumer Intelligence Research Partners said.

Leave a comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


In our Channel Influencer Awards digital issue, we highlighted eight technologies ready to "take off" in the channel this year. Which two will take off the most?

View Results

Loading ... Loading ...
The ID is: 84939