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Apple Puts Smack Down on iPad, iPhone Giveaway Promotions

Its pretty common for businesses to offer a free iPad or iPhone as part of an effort to promote their own brand, but it seems many are ignoring Apples rules about such giveaways and the Silicon Valley giant is letting them know about it.

Apple has some strict rules about third-party promotions outlined here, and it seems that the company is starting to enforce them more than ever before. Take the example of a Durham, N.C., television station, which Forbes highlighted in an article Wednesday. The station decided to give away 11 iPads to viewers in an attempt to up its social-networking buzz on Twitter, Facebook, etc. Apple let the organizers know that they were breaking the rules.

Among Apples many requirements:

  • The use of “free” as a modifier in any Apple product reference in a prominent manner (headlines, callouts, etc.) is prohibited.
  • You must submit all marketing materials related to the promotion of Apple products to Apple for review.
  • You may NOT use Apple products or photographs thereof in any manner that falsely suggests an association with Apple or is likely to reduce, diminish or damage the goodwill, value or reputation associated with Apple products or Apple, itself.
  • iPod touch is only allowed to be used in special circumstances and requires a minimum purchase of 250 units.
  • iPad, iPhone and the iPhone Gift Card may not be used in third-party promotions.

Other requirements go as far as to tell you what kinds of backgrounds that may not be used in promotions and fonts that are outlawed. And Apple reserve(s) the right to revoke our consent to your use of Apple products in your promotion at any time and for any reason.”


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