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Verizon Wireless Jumping Into Apps Game

CTIA Wireless — Verizon Wireless (VZ) is finally getting into the apps game, although one could argue the carrier is entering a saturated market.

The wireless service provider, the largest in the United States, will launch its own mobile phone apps store on Monday, March 29, the company said at CTIA.

Verizon sells the Motorola (MOT) Droid; users get apps for that device now from Google Inc. (GOOG), which developed the Android operating system on which Droid runs. So Verizon will go up against Google as well as iPhone maker Apple Inc. (AAPL) and BlackBerry creator Research in Motion (RIMM).

The difference with Verizon’s approach is that subscribers will be able to pay for apps through their cell phone bills, rather than establishing separate app store accounts.


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