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Yahoo! CEO Bartz on Success: Better Have Some Guts

Search engine giant Yahoo! Inc. seems to have stabilized somewhat under new CEO Carol Bartz.

The struggling company has a new ad campaign and portal, and we’ll know more when Yahoo! reports its third-quarter earnings how much those efforts have helped smooth out the post-Jerry Yang ups and downs. So when did Bartz enter corporate executivedom and what is her management philosophy?

The New York Times (RIP, 8 percent of journalism workforce) has the answer. The Times has a Q&A with Bartz that explores everything from Bartz’s start at the top, in the 1970s, to how she’s chilled over the years.

Here’s an excerpt. Click the Times source link to read the rest of the interview.

Do you remember the first time you were somebody’s boss?

I became a sales manager at Digital Equipment, promoted from within the sales team. My peers were less than excited that I had gotten the job, especially one of my male peers who said he just wasn’t going to work for a woman. I said, “Well, where are you going to work?” That was the first time I realized I’d better have some guts here.

Then what happened?

Well, he got in line, and then we were fine. I guess he thought he could just bully his way in there. Times were a little different in the ’70s. I think he was shocked that a female got the job.


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