Court Ixnays Verizons Marketing Retention Appeal

A federal appeals court has put its foot down on “retention marketing” practices employed by the likes of Verizon Communications Inc. (VZ).

The FCC last year told Verizon it wasn’t allowed to use confidential customer information to try to keep subscribers from switching to cable operators. Verizon didn’t like that ruling and took the matter to the U.S. Appeals Court in Washington, D.C.

Groups including COMPTEL said they were pleased with the outcome of the case.

“The decision sends a clear message to all incumbent carriers that using the confidential carrier change information they receive from a competitor for their own marketing purposes will not be tolerated,” COMPTEL representatives said in a prepared statement.

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