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Avaya Introduces Services Delivery Channel Program

Avaya has debuted the Avaya Services Delivery Specialization (SDS) program which will enable Avaya BusinessPartners and AlliancePartners to provide services in conjunction with Avaya and demonstrate their capabilities in implementation, maintenance support and application integration. Through SDS, customers can identify those channel partners that have the appropriate skills and qualifications for the level of service delivery required.

The Services Delivery Specialization program has four areas of designation:

  • Implementation Specialist – for authorized Avaya BusinessPartners and AlliancePartners achieving advanced capabilities in implementation
  • Implementation Professional – for “services only” Avaya channel partners who do not sell Avaya products and have achieved advanced capabilities in implementation services
  • Support Specialist – for Platinum, Gold and Silver-certified Avaya BusinessPartners and AlliancePartners with significant, cross-portfolio sales of Avaya products and solutions and who demonstrate a sophisticated level of capability in post-sales maintenance and support services.
  • Integration Expert – for Platinum, Gold and Silver-certified Avaya BusinessPartners and AlliancePartners with deep expertise in Avaya unified communications and/or contact center portfolios who demonstrate the ability to integrate Avaya applications in a multi-vendor environment. These partners must also meet all requirements of the Implementation and Support Specialist designations.

“The Avaya SDS program is good for our BusinessPartners and good for customers,” said Carol Giles Neslund, vice president, North America Channel Sales, Avaya. “SDS enables our channel partners to expand their portfolio of services with streamlined access to a broad range of Avaya tools, systems and people. Customers can quickly identify the channel partners that are the best fit for their project and be assured of their services expertise.”

Participating channel partners have access to financial, sales, marketing and support benefits, and are awarded the appropriate SDS designation logo to help customers identify their differentiated service capabilities.

A number of Avaya BusinessPartners have already been designated SDS channel partners, including Carousel Industries, Cross Telecom, NACR and SPS. All of these Platinum-certified Avaya BusinessPartners have received both the SDS Implementation Specialist and the SDS Support Specialist designations. Several other Avaya channel partners are in the process.


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